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Day 1
To view the 2011 conference schedule for day 2 please click here.Conference Programme
08:30 - 09:30
Registration and Morning Refreshments
09:30 - 09:35
Opening Remarks
World Yacht Racing Forum Presenter
09:35 - 10:00
Analysing the Global Sponsorship Landscape
An insight into the current global sponsorship marketplace
- What is yachting's position in the global sport industry?
- Where are sponsors spending their money and how does yachting compare to other sports?
- Developments in sports rights and implications for the yachting industry
- Where are the emerging markets for sponsorship and how can the yachting industry harness these opportunities?
Kevin Roberts, Editorial Director, SportBusiness Group
- What is yachting's position in the global sport industry?
- Where are sponsors spending their money and how does yachting compare to other sports?
- Developments in sports rights and implications for the yachting industry
- Where are the emerging markets for sponsorship and how can the yachting industry harness these opportunities?
Kevin Roberts, Editorial Director, SportBusiness Group
10:00 - 10:45
The Value of Brand Sponsorships in Yachting: Does the Sport Really Deliver Return on Investment?
Panel Debate Topics
- Understanding what sponsors are looking for in yachting
- A brand's perspective on how yachting compares with other sports
- How can rights holders and teams retain sponsors and build longevity?
- Measuring the value of creative and innovative sponsorships
Moderator: David Fuller, Editor, Yacht Racing.biz
Nathalie Quere, BT Global Services
Hertha Baumann, Vice President PR and Events Management, Mirabaud & Cie
- Understanding what sponsors are looking for in yachting
- A brand's perspective on how yachting compares with other sports
- How can rights holders and teams retain sponsors and build longevity?
- Measuring the value of creative and innovative sponsorships
Moderator: David Fuller, Editor, Yacht Racing.biz
Nathalie Quere, BT Global Services
Hertha Baumann, Vice President PR and Events Management, Mirabaud & Cie
10:45 - 11:30
Morning Refreshments, Network and Exhibition Stand Viewing
11:30 - 11:50
Driving Business via New Technologies: The Effective Use of Digital Marketing
Aaaron Savage, Director, Interactive Mix
11:50 - 12:45
Internet and New Media: The Digital Highway to Growth
Panel Debate Topics
- Measuring the impact of digital media via the internet and the mobile arena
- How can we use digital marketing to effectively source and target the right audiences?
- What are the new technologies in television streaming via the internet and how effective are they?
- Is social media just about number of fans and followers or is there more to it?
Wolf Allisat, Executive Vice President, Europe, Comscore
Tristan Wood, CEO, Livewire Digital
David Fuller, Editor, Yacht Racing.biz
Dan Griffey, Digital and Creative Director, Slipstream
12:45 - 14:15
Networking Lunch and Exhibition Stand Viewing
14:15 - 14:40
Event Case Study: From Concept to Reality: Multi One Design
A presentation from the Multi One Championship on creating a brand new event concept and offshore one-design class
Marco Simeoni, President, Multi One Design S.A.
Marco Simeoni, President, Multi One Design S.A.
14:40 - 15:30
The Perfect Host: Understanding what Host Cities look for in Sports Partnerships
Panel Debate Topics
- Are host cities becoming the new sponsors?
- How do cities go about investing in sports partnerships and how does yachting compare with other major sports events?
- Can sporting events deliver tangible returns on investment for host cities and how are they evaluated?
- Looking beyond events to build long term tourism strategies
Angus Buchanan, CEO, The Sports Consultancy
Neil Jenkinson, Director of Partnerships and Sponsorships, Clipper Ventures
15:30 - 16:15
Afternoon Refreshments, Network & Exhibition Stand Viewing
16:15 - 17:00
Industry Networking Sessions: Delegates are invited to attend a choice of two moderated round table discussions on leading topics within the yacht racing industry
Round Table 1: Regatta Management
- How to find sponsorship in a challenging market place?
- Discussing best management practice and initiatives
from different events
- Managing sponsors to create long-term relationships
- Effective ways of working with Yacht Clubs
Round Table 2: Media & Communications
- How to maximise media coverage for events, teams and
sailors
- Discussing new technologies in television for the yacht
racing industry
- Exploring the effective use of digital and social media
- How to evaluate media coverage for sponsors and
partners
Round Table 3: Managing a Sailing Team
- Maximising cost efficiencies in running a sailing team
- What are some of the legal and insurance implications of
running teams?
- How can sailing teams best manage sponsors and
sponsor requirements?
- Are there ways to reduce cost of logistics in running
teams?
17:00 - 18:00
Networking & Exhibition
19:30 - 21:00
World Yacht Racing Forum Cocktail Reception - Sponsored by the Hotel Palacio and Estoril Tourism
Venue: Hotel Palacio
Dress: Smart Casual
